00487nam a22001457a 4500 8120321677 (pbk) 8178089335 658.848 KUM Kumar, V. International marketing research New Delhi Prentice-Hall of India 2003 xxx, 448 p. : ill. ; 23 cm. Marketing research International marketing research Research process Primary data research Scale development Data analysis FMS BK 0 0 0 0 IMC IMC 2012-08-15 Purchased 195.00 0 658.848 KUM 5127 2012-08-15 00:00:00 1 2019-02-21 BK 0 0 0 0 IMC IMC 2012-08-15 Purchased: IIMC Trust 195.00 0 658.848 KUM 4770 2012-08-15 00:00:00 2 2019-02-21 BK 4116 4116