TY  - BOOK
AU  - Kumar, V.
TI  - International marketing research
SN  - 8120321677 (pbk)
U1  - 658.848 
PY  - 2003///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing research
KW  - International marketing research
KW  - Research process
KW  - Primary data research
KW  - Scale development
KW  - Data analysis
KW  - FMS
ER  -