The influence of staff behavior, brand identification, and brand image on brand loyalty with mediating effect of customer satisfaction
- Islamabad (unpublsihed) 2021
- vii, 72 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirements for the degree of Master of Science in Marketing Faculty of Management Sciences Thesis supervisor: Dr. Shahzad Ahmad Khan Includes bibliographical references and appendix
Thesis (MS)--Riphah International University, 2021