Komel Jamil (25483)

The influence of staff behavior, brand identification, and brand image on brand loyalty with mediating effect of customer satisfaction - Islamabad (unpublsihed) 2021 - vii, 72 p. : ill. ; 29 cm. +CD

Submitted in partial fulfillment of the requirements for the degree of Master of Science in Marketing Faculty of Management Sciences Thesis supervisor: Dr. Shahzad Ahmad Khan Includes bibliographical references and appendix

Thesis (MS)--Riphah International University, 2021


English


Marketing--Brand identification--Customer satisfaction--Brand image--Staff behavior--FMS

658.8 / KOM