The influence of staff behavior, brand identification, and brand image on brand loyalty with mediating effect of customer satisfaction
Komel Jamil (25483)
creator
text
Islamabad
(unpublsihed)
2021
monographic
vii, 72 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirements for the degree of Master of Science in Marketing Faculty of Management Sciences
Thesis supervisor: Dr. Shahzad Ahmad Khan
Includes bibliographical references and appendix
Thesis (MS)--Riphah International University, 2021
English
Marketing
Brand identification
Customer satisfaction
Brand image
Staff behavior
FMS
658.8 KOM