00481nam a22001097a 4500020002100000082001700021100003500038245005200073260003900125300003300164650017400197  a8174732454 (pbk)  a658.848bSIN  aSingh, YogendraaMamta Pandey   aInternational business and marketing management  aDelhibA.I.T.B.S. Publishersc2004  aix, 345 p.b: ill.c; 24 cm.  aMarketing managementvMarketing organizationvInternational businessvMarketing strategiesvConsumer behaviorvMarketing researchvProduct planningvMarketing toolsvFMS