TY  - BOOK
AU  - Singh, Yogendra
TI  - International business and marketing management
SN  - 8174732454 (pbk)
U1  - 658.848 
PY  - 2004///
CY  - Delhi
PB  - A.I.T.B.S. Publishers
KW  - Marketing management
KW  - Marketing organization
KW  - International business
KW  - Marketing strategies
KW  - Consumer behavior
KW  - Marketing research
KW  - Product planning
KW  - Marketing tools
KW  - FMS
ER  -