Lilien, Gary L.  Arvind Rangaswamy <br/><br/>
Marketing engineering  computer-assisted marketing analysis and planning 

 - Delhi  Pearson education  2003 
 - xxiv, 518 p.  : ill.  ; 24 cm. 
<br/><br/><label>ISBN: </label>8129700050 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing engineering--Market strategies--Marketing programs--Communication decisions--Market analysis--Decision making--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / LIL