00473nam a22001097a 4500020002100000082001500021100003900036245007700075260003500152300003500187650014100222  a8129700050 (pbk)  a658.8bLIL  aLilien, Gary L.aArvind Rangaswamy  aMarketing engineeringbcomputer-assisted marketing analysis and planning  aDelhibPearson educationc2003  axxiv, 518 p.b: ill.c; 24 cm.  aManagementaMarketing engineeringvMarket strategiesvMarketing programsvCommunication decisionsvMarket analysisvDecision makingvFMS