TY  - BOOK
AU  - Lilien, Gary L.
TI  - Marketing engineering: computer-assisted marketing analysis and planning
SN  - 8129700050 (pbk)
U1  - 658.8 
PY  - 2003///
CY  - Delhi
PB  - Pearson education
KW  - Management
KW  - Marketing engineering
KW  - Market strategies
KW  - Marketing programs
KW  - Communication decisions
KW  - Market analysis
KW  - Decision making
KW  - FMS
ER  -