Ali Khan, Muhammad (21238) <br/><br/>
The impact of online brand experience on online brand loyalty  mediating role of online brand performance and online brand recall 

 - Islamabad  (unpublished)  2020 
 - v , 67 p.  : ill.  ; 29 cm.  +CD 
<br/><br/> Submitted in partial fulfillment of the requirements for the degree of Master of Science  in Marketing Faculty of Management Sciences  Thesis supervisor: Prof. Dr. Abdul Qayum  Includes bibliographical references and appendix 
<br/><br/>Thesis (MS)--Riphah International University, 2020 
<br/><br/><br/>English 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Online brand loyalty--Online brand experience--Online brand performance--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / ALI