00853nam a22001697a 4500040003600000082001500036100003100051245013400082260003500216300003700251500013800288500004500426500005300471502005500524546001200579650009200591  cRiphah International University  a658.8bALI  aAli Khan, Muhammad (21238)  aThe impact of online brand experience on online brand loyaltybmediating role of online brand performance and online brand recall  aIslamabadb(unpublished)c2020  av , 67 p.b: ill.c; 29 cm.e+CD  aSubmitted in partial fulfillment of the requirements for the degree of Master of Science  in Marketing Faculty of Management Sciences  aThesis supervisor: Prof. Dr. Abdul Qayum  aIncludes bibliographical references and appendix  aThesis (MS)--Riphah International University, 2020  aEnglish  aMarketingvOnline brand loyaltyvOnline brand experiencevOnline brand performancevFMS