00901nam a22001937a 4500 0 0 0 1 IMC IMC 2021-11-24 Riphah International University 0 658.8 ALI 55082 2021-11-24 00:00:00 1 2021-11-24 TH 41290 41290 Riphah International University 658.8 ALI Ali Khan, Muhammad (21238) The impact of online brand experience on online brand loyalty mediating role of online brand performance and online brand recall Islamabad (unpublished) 2020 v , 67 p. : ill. ; 29 cm. +CD Submitted in partial fulfillment of the requirements for the degree of Master of Science in Marketing Faculty of Management Sciences Thesis supervisor: Prof. Dr. Abdul Qayum Includes bibliographical references and appendix Thesis (MS)--Riphah International University, 2020 English Marketing Online brand loyalty Online brand experience Online brand performance FMS TH