TY  - BOOK
AU  - Ali Khan, Muhammad (21238)
TI  - The impact of online brand experience on online brand loyalty: mediating role of online brand performance and online brand recall
U1  - 658.8 
PY  - 2020///
CY  - Islamabad
PB  - (unpublished)
KW  - Marketing
KW  - Online brand loyalty
KW  - Online brand experience
KW  - Online brand performance
KW  - FMS
N1  - Submitted in partial fulfillment of the requirements for the degree of Master of Science  in Marketing Faculty of Management Sciences; Thesis supervisor: Prof. Dr. Abdul Qayum; Includes bibliographical references and appendix; Thesis (MS)--Riphah International University, 2020
ER  -