Keegan, Warren J.  Mark C. Green <br/><br/>
Global marketing 

 - New Jersey  Prentice-Hall  2000 
 - xxii,594 p.  : ill.  ; 28 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Global marketing--Marketing environment--Economic systems--Global strategy--Marketing segmentation--Information systems--Market research--FMS
<br/><br/><label>Dewey Class. No.: </label>658.802  / KEE