TY  - BOOK
AU  - Kumar, V.
TI  - Customer relationship management: a databased approach
SN  - 8126509139 (pbk)
U1  - 658.812 
PY  - 2006///
CY  - New Delhi
PB  - Wiley-India
KW  - Customer relations-Management
KW  - Customer relations-Data processing
KW  - Database marketing
KW  - Strategic CRM
KW  - Database marketing implementation
KW  - Customer-Based marketing
KW  - Marketing channels
KW  - FMS
ER  -