00698nam a22001457a 4500020002100000082001700021100003400038245005900072260003300131300003500164650019100199942000700390952014000397999001500537  a8126509139 (pbk)  a658.812bKUM  aKumar, V.aWerner J. Reinartz  aCustomer relationship managementba databased approach  aNew DelhibWiley-Indiac2006  axxiv, 323 p.b: ill.c; 24 cm.  aCustomer relations-ManagementaCustomer relations-Data processingvDatabase marketingvStrategic CRMvDatabase marketing implementationvCustomer-Based marketingvMarketing channelsvFMS  cBK  00104070aIMCbIMCd2012-08-15ePurchased: Pak Book Corporationg465.00l0o658.812 KUMp5488r2012-08-15 00:00:00t1w2019-02-21yBK  c4133d4133