Wirtz, Jochen  Lovelock, Christopher <br/><br/>
Services marketing  : people technology strategy 

 - USA  World Scientific Publishing Co. Inc.  2016 
 - xvii, 783 p.  : ill.  ; 28 cm. 
<br/><br/> Includes glossary and index. 
<br/><br/><label>ISBN: </label>9781944659011 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management sciences<br/>Service industries-Marketing<br/>Customer services -Marketing--Managing relationships--Services marketing--Consumer behavior--Distributing services--Positioning services--Service leadership--Service quality--RSBM
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIR