: people technology strategy Wirtz, Jochen Lovelock, Christopher creator text USA World Scientific Publishing Co. Inc. 2016 monographic xvii, 783 p. : ill. ; 28 cm. Includes glossary and index. Management sciences Service industries-Marketing Customer services -Marketing Managing relationships Services marketing Consumer behavior Distributing services Positioning services Service leadership Service quality RSBM 658.8 WIR 9781944659011 (pbk) 20260805160353.0