TY  - BOOK
AU  - Wirtz, Jochen
TI  - Services marketing: : people technology strategy
SN  - 9781944659011 (pbk)
U1  - 658.8 
PY  - 2016///
CY  - USA
PB  - World Scientific Publishing Co. Inc.
KW  - Management sciences
KW  - Service industries-Marketing
KW  - Customer services -Marketing
KW  - Managing relationships
KW  - Services marketing
KW  - Consumer behavior
KW  - Distributing services
KW  - Positioning services
KW  - Service leadership
KW  - Service quality
KW  - RSBM
N1  - Includes glossary and index
ER  -