Mooij, Marieke De <br/><br/>
Global marketing and advertising  understanding cultural paradoxes 

 - London  Sage Publications  2005 
 - xvi, 269 p.  : ill.  ; 27 cm. 
<br/><br/><label>ISBN: </label>1412914752 (pbk) 1412914760 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing<br/>Advertising--Cross-Cultural studies--Consumer behavior--Communication style--Executional style--Global branding--FMS
<br/><br/><label>Dewey Class. No.: </label>658.802  / MOO