00547cam a22001574a 4500 0 0 0 0 IMC IMC 2012-08-15 Purchased: IIMC Trust 0 658.802 MOO 4894 2012-08-15 00:00:00 1 2019-02-21 BK 4146 4146 1412914752 (pbk) 1412914760 658.802 MOO Mooij, Marieke De Global marketing and advertising understanding cultural paradoxes London Sage Publications 2005 xvi, 269 p. : ill. ; 27 cm. Target marketing Advertising Cross-Cultural studies Consumer behavior Communication style Executional style Global branding FMS BK