TY  - BOOK
AU  - Mooij,Marieke De
TI  - Global marketing and advertising: understanding cultural paradoxes
SN  - 1412914752 (pbk)
U1  - 658.802 
PY  - 2005///
CY  - London
PB  - Sage Publications
KW  - Target marketing
KW  - Advertising
KW  - Cross-Cultural studies
KW  - Consumer behavior
KW  - Communication style
KW  - Executional style
KW  - Global branding
KW  - FMS
ER  -