Cateora, Philip R. John L. Graham

International marketing - New Delhi Tata McGraw-Hill 2002 - xxv, 694 p. : ill. ; 28 cm.

0070499470 (pbk) 9780072398847 (hb) 0072398841


Export marketing
International business enterprises--Global markets--Global marketing strategies--Emerging markets--Supplementary material--Exporting and logistics--RSBM--FMS

658.848 / CAT