TY  - BOOK
AU  - Cateora, Philip R.
TI  - International marketing
SN  - 0070499470 (pbk)
U1  - 658.848 
PY  - 2002///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Export marketing
KW  - International business enterprises
KW  - Global markets
KW  - Global marketing strategies
KW  - Emerging markets
KW  - Supplementary material
KW  - Exporting and logistics
KW  - RSBM
KW  - FMS
ER  -