Brain, Robin J <br/><br/>
The effective use of market research  how to drive and focus better business decisions 

 - London  kogan page  2004 
 - xiv, 226 p.  : ill.  ; 22 cm. 
<br/><br/><label>ISBN: </label>0749443219 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research   <br/>Decision making<br/>Strategic planning--Decision making--Information systems--Business libraries--Trade associations--Research techniques--Consumer behavior--Tracking trends--Changing decisions--Business relationships--FMS
<br/><br/><label>Dewey Class. No.: </label>658.83  / BIR