00567nam a22001097a 4500020002100000082001600021100001900037245009100056260002900147300003400176650024700210  a0749443219 (pbk)  a658.83bBIR  aBrain, Robin J  aThe effective use of market researchbhow to drive and focus better business decisions  aLondonbkogan pagec2004  axiv, 226 p.b: ill.c; 22 cm.  aMarketing research   aDecision makingaStrategic planningvDecision makingvInformation systemsvBusiness librariesvTrade associationsvResearch techniquesvConsumer behaviorvTracking trendsvChanging decisionsvBusiness relationshipsvFMS