TY  - BOOK
AU  - Brain, Robin J
TI  - The effective use of market research: how to drive and focus better business decisions
SN  - 0749443219 (pbk)
U1  - 658.83 
PY  - 2004///
CY  - London
PB  - kogan page
KW  - Marketing research
KW  - Decision making
KW  - Strategic planning
KW  - Information systems
KW  - Business libraries
KW  - Trade associations
KW  - Research techniques
KW  - Consumer behavior
KW  - Tracking trends
KW  - Changing decisions
KW  - Business relationships
KW  - FMS
ER  -