Doyle, Charles <br/><br/>
A dictionary of marketing 

 - United Kingdom  Oxford University Press  2016 
 - xiii, 529 p.  : ill.  ; 20 cm. 
<br/><br/> Includes appendix 
<br/><br/><label>ISBN: </label>9780198736424 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Dictionaries--Marketing terminologies--Dictionary--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8003  / DOY