TY  - BOOK
AU  - Doyle, Charles
TI  - A dictionary of marketing
SN  - 9780198736424 (pbk)
U1  - 658.8003 
PY  - 2016///
CY  - United Kingdom
PB  - Oxford University Press
KW  - Marketing-Dictionaries
KW  - Marketing terminologies
KW  - Dictionary
KW  - FMS
N1  - Includes appendix
ER  -