00524nam a22001457a 4500 0 0 0 0 IMC IMC 2022-01-12 Purchased : Oxford University Press 620.00 1 658.827 DUT 55215 2026-03-05 00:00:00 2026-02-19 1 92855132 BK 0 0 0 0 IMC IMC 2022-01-12 Purchased : Oxford University Press 620.00 0 658.827 DUT 55216 2022-01-12 00:00:00 2 92855132 2022-01-12 BK 0 0 0 0 IMC IMC 2022-01-12 Purchased : Oxford University Press 620.00 0 658.827 DUT 55217 2022-01-12 00:00:00 3 92855132 2022-01-12 BK 0 0 0 0 IMC IMC 2022-01-12 Purchased : Oxford University Press 620.00 0 658.827 DUT 55218 2022-01-12 00:00:00 4 92855132 2022-01-12 BK 41579 41579 9780198069867 (pbk) 658.827 DUT Dutta, Kirti Brand management principles and practices New Delhi Oxford University Press 2012 xxiii, 455p. : ill., col. ; 24 cm. +CD Include bibliographical references and index. Brand management Brand management process Brand advertising Brand design E branding Marketing FMS BK