TY  - BOOK
AU  - Dutta, Kirti
TI  - Brand management: principles and practices
SN  - 9780198069867 (pbk)
U1  - 658.827 
PY  - 2012///
CY  - New Delhi
PB  - Oxford University Press
KW  - Brand management
KW  - Brand management process
KW  - Brand advertising
KW  - Brand design
KW  - E branding
KW  - Marketing
KW  - FMS
N1  - Include bibliographical references and index
ER  -