Stiff, Dan <br/><br/>
Sell the brand first  how to sell your brand and create lasting customer loyalty 

 - New York  McGraw-Hill  2006 
 - xx, 262 p.  : ill.  ; 24 cm. 
<br/><br/>It's all about the brand -- The importance of brands -- Speaking brand language -- The core components of brand selling -- The buyer stair-step -- The brand staircase -- Challenges and opportunities -- Understanding the buyer and seller -- Mindsets -- Motives -- Migration -- Selling brands in the business-to-consumer setting -- The lifestyle connection -- Migrating the consumer to brand -- Selling brands in the business-to-business setting -- Differences in selling to the trade -- Migrating the trade buyer toward the brand -- Impact on company culture -- Building the branded culture. 
<br/><br/><label>ISBN: </label>0071470425 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Customer relations<br/>Customer loyalty<br/>Brand name products--Brand language--Brand staircase--Selling brands--Brand culture--Consumer satisfaction--FMS
<br/><br/><label>Dewey Class. No.: </label>658.827  / STI