@book{41646,
	author = {Aisha Saifullah Khan (18869)},
	title = {Impact of infotainment on customer outcomes},
	publisher = {(unpublished)},
	year = {2020},
	address = {Islamabad},
	note = {Submitted in partial fulfilment of the requirements for the degree of Master of Science in Marketing to the Faculty of Management Sciences}
}