Aisha Saifullah Khan (18869) <br/><br/>
Impact of infotainment on customer outcomes  mediating role of customer experience 

 - Islamabad  (unpublished)  2020 
 - iii, 64 p.  : ill.  ; 29 cm.  +CD 
<br/><br/> Submitted in partial fulfilment of the requirements for the degree of Master of Science in Marketing to the Faculty of Management Sciences  Thesis supervisor: Dr. Abdul Qayyum  Includes bibliographical references and appendix 
<br/><br/>Thesis (MS)--Riphah International University, 2020 
<br/><br/><br/>English 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Customer outcomes--Customer experiences--Routine advertisement--Infotainment--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / AIS