00814nam a22001697a 4500040003600000082001500036100003300051245008700084260003500171300003800206500014300244500004000387500005300427502005500480546001200535650009700547  cRiphah International University  a658.8bAIS  aAisha Saifullah Khan (18869)  aImpact of infotainment on customer outcomesbmediating role of customer experience  aIslamabadb(unpublished)c2020  aiii, 64 p.b: ill.c; 29 cm.e+CD  aSubmitted in partial fulfilment of the requirements for the degree of Master of Science in Marketing to the Faculty of Management Sciences  aThesis supervisor: Dr. Abdul Qayyum  aIncludes bibliographical references and appendix  aThesis (MS)--Riphah International University, 2020  aEnglish  aMarketingvCustomer outcomesvCustomer experiencesvRoutine advertisementvInfotainmentvFMS