TY  - BOOK
AU  - Aisha Saifullah Khan (18869)
TI  - Impact of infotainment on customer outcomes: mediating role of customer experience
U1  - 658.8 
PY  - 2020///
CY  - Islamabad
PB  - (unpublished)
KW  - Marketing
KW  - Customer outcomes
KW  - Customer experiences
KW  - Routine advertisement
KW  - Infotainment
KW  - FMS
N1  - Submitted in partial fulfilment of the requirements for the degree of Master of Science in Marketing to the Faculty of Management Sciences; Thesis supervisor: Dr. Abdul Qayyum; Includes bibliographical references and appendix; Thesis (MS)--Riphah International University, 2020
ER  -