00960nam a22002057a 4500952008600000999001700086040003600103082001500139100003300154245008700187260003500274300003800309500014300347500004000490500005300530502005500583546001200638650009700650942000700747  00104070aIMCbIMCd2022-01-21l0o658.8 AISp55121r2022-01-21 00:00:00t1yTH  c41646d41646  cRiphah International University  a658.8bAIS  aAisha Saifullah Khan (18869)  aImpact of infotainment on customer outcomesbmediating role of customer experience  aIslamabadb(unpublished)c2020  aiii, 64 p.b: ill.c; 29 cm.e+CD  aSubmitted in partial fulfilment of the requirements for the degree of Master of Science in Marketing to the Faculty of Management Sciences  aThesis supervisor: Dr. Abdul Qayyum  aIncludes bibliographical references and appendix  aThesis (MS)--Riphah International University, 2020  aEnglish  aMarketingvCustomer outcomesvCustomer experiencesvRoutine advertisementvInfotainmentvFMS  cTH