Crawford, Merle   Anthony Di Benedetto  <br/><br/>
New products management  

 - Boston   McGraw-Hill   2006 
 - xx, 540 p.  : ill.  ; 23 cm. 
<br/><br/> Index Included.  
<br/><br/><label>ISBN: </label>0071244336 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management <br/>Management --Products process --Strategic planning --Qualitative techniques --Team management --Market testing --Launch management --Financial analysis --FMS 
<br/><br/><label>Dewey Class. No.: </label>658.575  / CRA