00503nam a22001217a 4500020002100000082001700021100004400038245002900082260003200111300003300143500002100176650018400197  a0071244336 (pbk)  a658.575bCRA  aCrawford, Merle aAnthony Di Benedetto   aNew products management   aBoston bMcGraw-Hill c2006  axx, 540 p.b: ill.c; 23 cm.  aIndex Included.   aProduct management aManagement vProducts process vStrategic planning vQualitative techniques vTeam management vMarket testing vLaunch management vFinancial analysis vFMS