TY  - BOOK
AU  - Crawford, Merle 
TI  - New products management 
SN  - 0071244336 (pbk)
U1  - 658.575 
PY  - 2006///
CY  - Boston 
PB  - McGraw-Hill 
KW  - Product management
KW  - Management
KW  - Products process
KW  - Strategic planning
KW  - Qualitative techniques
KW  - Team management
KW  - Market testing
KW  - Launch management
KW  - Financial analysis
KW  - FMS
N1  - Index Included.
ER  -