Dawn Iacobucci (editors)   Bobby Calder (editors)  <br/><br/>
Kellogg on integrated marketing   the kellogg marketing faculty and the faculty of integrated marketing communications at the medill school journalism  

 - New Delhi   Wiley-India   2003 
 - xxi, 314  : ill.  ; 22 cm. 
<br/><br/> Index Included.  
<br/><br/><label>ISBN: </label>8126511249 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Marketing communication --Integrated marketing --Consumer experience --Viral marketing --Right customers --Customer profitability --Integrated marketing --FMS 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KEL