00679nam a22001457a 4500 8126511249 (pbk) 658.8 KEL Dawn Iacobucci (editors) Bobby Calder (editors) Kellogg on integrated marketing the kellogg marketing faculty and the faculty of integrated marketing communications at the medill school journalism New Delhi Wiley-India 2003 xxi, 314 : ill. ; 22 cm. Index Included. Marketing Marketing communication Integrated marketing Consumer experience Viral marketing Right customers Customer profitability Integrated marketing FMS BK 0 0 0 0 IMC IMC 2012-08-16 Purchased: Saeed Book Bank Islamabad 399.00 0 658.8 KEL 5217 2012-08-16 00:00:00 1 2019-02-21 BK 4167 4167