TY  - BOOK
AU  - Dawn Iacobucci (editors) 
TI  - Kellogg on integrated marketing : the kellogg marketing faculty and the faculty of integrated marketing communications at the medill school journalism 
SN  - 8126511249 (pbk)
U1  - 658.8 
PY  - 2003///
CY  - New Delhi 
PB  - Wiley-India 
KW  - Marketing
KW  - Marketing communication
KW  - Integrated marketing
KW  - Consumer experience
KW  - Viral marketing
KW  - Right customers
KW  - Customer profitability
KW  - FMS
N1  - Index Included.
ER  -