00834nam a22001577a 4500020002100000082001600021100005500037245015600092260003500248300003100283500002100314650017600335942000700511952014300518999001500661  a8126511249 (pbk)  a658.8bKEL   aDawn Iacobucci (editors) aBobby Calder (editors)   aKellogg on integrated marketing bthe kellogg marketing faculty and the faculty of integrated marketing communications at the medill school journalism   aNew Delhi bWiley-India c2003  axxi, 314b: ill.c; 22 cm.  aIndex Included.   aMarketing vMarketing communication vIntegrated marketing vConsumer experience vViral marketing vRight customers vCustomer profitability vIntegrated marketing vFMS   cBK  00104070aIMCbIMCd2012-08-16ePurchased: Saeed Book Bank Islamabadg399.00l0o658.8 KELp5217r2012-08-16 00:00:00t1w2019-02-21yBK  c4167d4167