Drummond, Graeme  John Ensor <br/><br/>
Introduction to marketing concepts 

 - Oxford  Butterworth-Heinemann  2005 
 - xiii, 283 p.  : ill.  ; 23 cm. 
<br/><br/><label>ISBN: </label>0750659955 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing-Management--Strategic marketing--Marketing plans--Market analysis--Marketing research--Information systems--Segmentation--Consumer behaviour--Strategic implementation--Management control--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / DRU