00556nam a22001337a 4500 0750659955 (pbk) 658.8 DRU Drummond, Graeme John Ensor Introduction to marketing concepts Oxford Butterworth-Heinemann 2005 xiii, 283 p. : ill. ; 23 cm. Marketing Marketing-Management Strategic marketing Marketing plans Market analysis Marketing research Information systems Segmentation Consumer behaviour Strategic implementation Management control FMS BK 0 0 0 0 IMC IMC 2012-08-16 Purchased: Pak Book Corporation 696.00 0 658.8 DRU 5481 2012-08-16 00:00:00 1 2019-02-21 BK 4169 4169