TY  - BOOK
AU  - Drummond, Graeme
TI  - Introduction to marketing concepts
SN  - 0750659955 (pbk)
U1  - 658.8 
PY  - 2005///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Marketing-Management
KW  - Strategic marketing
KW  - Marketing plans
KW  - Market analysis
KW  - Marketing research
KW  - Information systems
KW  - Segmentation
KW  - Consumer behaviour
KW  - Strategic implementation
KW  - Management control
KW  - FMS
ER  -