Shahid Iqbal Mughal (22110)

Investigating the impact of customer relationship management on patient loyalty the role of safety as a moderator - Islamabad (unpublished) 2021 - v, 75 p. : ill. ; 29 cm. +CD

Submitted in partial fulfillment of the requirement for the degree of Master of Science in Health care management to the Faculty of Management Sciences Includes bibliographical references and appendix Thesis Supervisor: Raja Zohaib Ghafoor

Thesis (MS)--Riphah International University, 2021


English


Health care management--Private hospital satisfaction--Customer relationship management--Patient loyalty--Patient satisfaction--FMS

658.382 / SHA