Investigating the impact of customer relationship management on patient loyalty the role of safety as a moderator - Shahid Iqbal Mughal (22110) (Islamabad (unpublished), 2021)
Submitted in partial fulfillment of the requirement for the degree of Master of Science in Health care management to the Faculty of Management Sciences
Includes bibliographical references and appendix
Thesis Supervisor: Raja Zohaib Ghafoor
Thesis (MS)--Riphah International University, 2021
English
Keywords: Health care management -- Private hospital satisfaction -- Customer relationship management -- Patient loyalty -- Patient satisfaction -- FMS