TY  - BOOK
AU  - Shahid Iqbal Mughal (22110)
TI  - Investigating the impact of customer relationship management on patient loyalty: the role of safety as a moderator
U1  - 658.382 
PY  - 2021///
CY  - Islamabad
PB  - (unpublished)
KW  - Health care management
KW  - Private hospital satisfaction
KW  - Customer relationship management
KW  - Patient loyalty
KW  - Patient satisfaction
KW  - FMS
N1  - Submitted in partial fulfillment of the requirement for the degree of Master of Science in Health care management to the Faculty of Management Sciences; Includes bibliographical references and appendix; Thesis Supervisor: Raja Zohaib Ghafoor; Thesis (MS)--Riphah International University, 2021
ER  -